Meta Ad - Buoy (spec)

designed by studio lith designs

The audience for this project was young adults who are conscious of their health and looking for a different kind of energy boost to keep them going throughout the day.

The deliverable was a single meta ad that could be run alongside ads for their digestion drops and hydration drops, uniting them under a single brand and design voice. The goal was to bring people to the energy drops landing page and learn more about the product, with a secondary goal of increasing sales.

Since there was a preexisting framework for Buoy hydration and digestion drops, I pulled the format of the ad from those references. Incorporating the tone and language of the landing page for the product, I created something that fit within the larger brand voice, positioning energy drops as a health-conscious, natural alternative to other caffeinated drinks.