This campaign heralded the launch of a new line of summer drinks – Philz Boosted Teas mix & match menu. It’s targeted towards young professionals, creatives, and students who are already aware of the Philz brand. They value human connection and moments of personalized authenticity.

The goal was to create the first wave of advertisements that would bring awareness to the new menu, get people talking about it, and bring them into stores to try it for themselves. Since the audience is looking for a moment of genuine connection, I focused on the personalization aspect of the menu – they could make it whatever they wanted it to be.

The audience also is already aware of the Philz brand, making it more a matter of intriguing them with new flavors and a new way to craft their drinks rather than selling them on the brand itself. This meant I could focus on classic Philz flavors, like their mint mojito drinks, as a contrast to the new additions to their menu.

Deliverables for this project included a section for their home page, a product page, a sandwich board, a poster, a meta ad, and an email .