dynamic banner ad - aspirin (Spec)

designed by studio lith designs

The audience for this project was professionals ages 35-50 with high-stress lives, family obligations, and careers that demand much of their energy. This group suffers from chronic headaches, which makes it difficult to match the pace of their busy lives.

The deliverable was one dynamic banner ad with three frames that loop three times before ending on the final frame. Its goal was to bring attention to On-The-Go Aspirin and encourage people to click through to their landing page, with the secondary increasing sales. The tone was insightful, knowledgeable, and understanding.

Since the audience is already familiar with Aspirin as a whole, this ad was focused specifically on the On-The-Go product’s convenience and take-anywhere nature. To convey this, I focused on motion, speed, and ease of use. I also pinpointed the deeper needs of the target audience; the ability to get ahead in their lives and careers and keep up with the loved ones who outpace them while their pain is in the way.